Contact: Kim O'Toole Team 1511 Rolling Thunder Phone Fax	1511 Rolling Thuder

Press Release

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Rochester, NY, Sunday, October 19, 2008: When writing a press release, say who, what, where, when, why and how in the first paragraph, if you can. Study your newspaper and notice how deftly most writers work that type of information into the first paragraph of each article. In addition, it is helpful if you remember the following:

Know your contact’s name, title, telephone, fax and department.

Mail or fax your release 10 days in advance of the release date.

How to Customize This Press Release

To create your own customized version of this template:

Insert your company information in the company name, contact, address and release date frames, and change the header text on page 2, if the press release extends to another page, to reflect the contents of your story.

Choose File Save As. At the bottom of the menu, choose Document Template in the Save File as Type: box (the filename extensions should change from .doc to .dot).

To create a document, choose File New to re-open your template as a document.